Selling with Helena

Helena meets with you one-on-one to understand your unique selling goals, desired timeline, and expectations. Whether your priority is maximizing return, selling quickly, or executing a smooth relocation, we tailor the plan to fit your needs.

We tour your home together to evaluate condition, layout, and standout features.

You’ll receive professional recommendations for improvements that could enhance value—ranging from simple touch-ups to key upgrades.

Using NWMLS data and in-depth Comparative Market Analysis (CMA), we determine your home’s true market value and recommend a strategic pricing approach designed to attract serious, qualified buyers.

Our team coordinates and oversees everything—from cleaning and repairs to painting, landscaping, and full or partial staging. We connect you with trusted vendors and ensure your home is market-ready from day one.

Helena aligns the listing price with real-time local trends, buyer behavior, and your home’s specific features. The goal: maximize exposure and generate strong offers in the shortest time possible.

We create a bespoke marketing campaign that includes:

• Email outreach to top-performing agents and potential buyers
• Targeted ads on Instagram, Facebook, Rednote, and YouTube
• Listing promotion through Helena’s buyer database and CRM

Our in-house team captures your home with high-end visuals:

• HDR photography
• Aerial drone footage
• Lifestyle videos and home tour hosted by Helena
• Reels and short-form content optimized for social media

We handle all required documentation with precision—from Listing Agreements to Form 17 disclosures—ensuring full compliance with Washington state and federal regulations.

Your listing goes live on the NWMLS—the Pacific Northwest’s most powerful platform—and is syndicated across Zillow, Redfin, Realtor.com, and 100+ national and global sites for maximum reach.

We schedule and manage all private showings, broker previews, and public open houses.

Through Helena’s affiliations with Mansion Global, WSJ, Barron’s, and top-tier networks, your property is featured internationally and marketed directly to high-net-worth buyers worldwide.

Helena activates her extensive local and global agent network to identify potential buyers and investor matches, often before they’re actively shopping.

We also collaborate with relocation experts and specialists when needed.

When offers come in, Helena provides clear summaries, explains contingencies, and handles all negotiations to secure the best possible price, terms, and closing schedule—always putting your interests first.

Once terms are accepted, we open escrow, manage earnest money deposits, and coordinate with escrow/title partners to initiate the transaction process smoothly.

Our team tracks every detail—home inspections, appraisals, contingency removals—and keeps all parties on schedule. You’ll receive frequent updates, proactive reminders, and peace of mind.

We guide you through the final steps: buyer walkthrough, move-out prep, and signing of closing documents. Once the transaction is recorded with the title company, you officially close—and celebrate your successful sale.